Klaviyo Email Marketing
Klaviyo email flows and campaigns built to recover revenue at every stage of the customer journey
Meta Ads
Facebook and Instagram ads built to convert, retain, and compound.
Website Design
From single landing pages to full e-commerce builds, we design and develop websites that reflect your brand with precision and convert with purpose.
Strategy & Consulting
Sometimes you just need someone to look at what you're doing and tell you the truth - what's working, what isn't, and where to go next.
Service Menu
Cobalt has one physical gym in Auckland, NZ and sells exercise and nutrition programs online.
Prior to working with us, their programs were advertised on their website, but customers had to go to another website to purchase the programs. Cobalt’s ad account was also not in their Meta Business account, as it had been hacked while under the care of their previous agency - meaning they couldn’t run ads from their own ad account. They were using MailChimp but only sending emails sporadically.
We were hired to take care of their website redesign, email marketing and Meta ads.
We worked to get their Meta ad account back - notoriously difficult - and managed to succeed.
We migrated their email marketing from MailChimp to Klaviyo smoothly, as Klaviyo is regarded as the best platform for e-commerce email marketing.
We redesigned their website with dedicated program landing pages, and connected their online program delivery software to their online store using ai, so that customers are able to purchase programs directly from the website.
Not only did this reduce the number of steps customers needed to take to purchase, it also meant that Cobalt could now track sales directly in Shopify. Therefore we were also able to start tracking conversions in Klaviyo and Meta Ads Manager, which we were not able to do before.
Cobalt runs challenges at least three times each year, and we have developed a SOP for the email and ad campaigns to maximise results. Thanks to this SOP (which we continue to optimise), every Challenge Ad Campaign we have run since 2024 has achieved between a x12-22 Return on Ad Spend (ROAS).
Using the Challenge SOP in Klaviyo, email campaigns and flows dedicated to the challenge generate 20-40% of total revenue for the Challenge registration period.
Fashion Fish Designs makes training swimwear and accessories in Newcastle, Australia.
BSPOKE STUDIO was hired to take care of their email marketing and Meta ads.
Fashion Fish was using a different agency prior to us, but felt that they didn’t truly ‘get’ their business - or their audience. They were averaging around a x2 ROAS over all time.
Since starting together, we have created multiple heavy-hitter ads that have not only generated sales consistently, but also fostered community and increased customer & subscriber lists.
Over the last 12 months of management, we have achieved an average ROAS of x4.6 - turning $27,095.07 into $125,023.28 from ads alone.
DEEP DIVE
One of the best performing ads overall on this account is the ‘1 Star Review’ ad. Not only has this ad averaged a x5.52 ROAS over all time, generating $19,705, it has also garnered over 700 reactions & comments - and growing.
WHY DOES IT WORK?
1. Negative Bias
In marketing, ‘negative bias’ refers to the psychological tendency of people to give more weight to negative information than to positive information. A bad review catches the viewer’s attention more and is also more memorable.
2. It’s Provocative.
It Gets the People Going.
With the upward trend in low-coverage swimwear, many people have something to say about the matter - especially in the world of competitive swim.
3. It’s Value Aligned
The target demographic for this client are those who swim for exercise and competition. More often than not they are parents shopping for their children.
This client is a small business selling chef-made finishing sauces online and in select retailers. Prior to starting with BSPOKE, the client never made above $4.5k/month from email.
This threshold was crossed from the new pop-up going live, more than doubled when the new flows went live and more than quadrupled when campaigns began.
By the end of the year, approximately 6 months after starting with BSPOKE. the client was up 141% in total revenue and 380% in revenue attributed to email marketing, making up over 31% of total revenue. Their subscriber list also more than doubled.
The client decided to pause campaign emails early 2025 as they were unable to keep up with demand. However they restarted in June of 2025, and results were right back to 45% of total revenue.
Case Studies
Cobalt has one physical gym in Auckland, NZ and sells exercise and nutrition programs online.
Prior to working with us, their programs were advertised on their website, but customers had to go to another website to purchase the programs. Cobalt’s ad account was also not in their Meta Business account, as it had been hacked while under the care of their previous agency - meaning they couldn’t run ads from their own ad account. They were using MailChimp but only sending emails sporadically.
We were hired to take care of their website redesign, email marketing and Meta ads.
We worked to get their Meta ad account back - notoriously difficult - and managed to succeed.
We migrated their email marketing from MailChimp to Klaviyo smoothly, as Klaviyo is regarded as the best platform for e-commerce email marketing.
We redesigned their website with dedicated program landing pages, and connected their online program delivery software to their online store using ai, so that customers are able to purchase programs directly from the website.
Not only did this reduce the number of steps customers needed to take to purchase, it also meant that Cobalt could now track sales directly in Shopify. Therefore we were also able to start tracking conversions in Klaviyo and Meta Ads Manager, which we were not able to do before.
Cobalt runs challenges at least three times each year, and we have developed a SOP for the email and ad campaigns to maximise results. Thanks to this SOP (which we continue to optimise), every Challenge Ad Campaign we have run since 2024 has achieved between a x12-22 Return on Ad Spend (ROAS).
Using the Challenge SOP in Klaviyo, email campaigns and flows dedicated to the challenge generate 20-40% of total revenue for the Challenge registration period.
Fashion Fish Designs makes training swimwear and accessories in Newcastle, Australia.
BSPOKE STUDIO was hired to take care of their email marketing and Meta ads.
Fashion Fish was using a different agency prior to us, but felt that they didn’t truly ‘get’ their business - or their audience. They were averaging around a x2 ROAS over all time.
Since starting together, we have created multiple heavy-hitter ads that have not only generated sales consistently, but also fostered community and increased customer & subscriber lists.
Over the last 12 months of management, we have achieved an average ROAS of x4.6 - turning $27,095.07 into $125,023.28 from ads alone.
DEEP DIVE
One of the best performing ads overall on this account is the ‘1 Star Review’ ad. Not only has this ad averaged a x5.52 ROAS over all time, generating $19,705, it has also garnered over 700 reactions & comments - and growing.
WHY DOES IT WORK?
1. Negative Bias
In marketing, ‘negative bias’ refers to the psychological tendency of people to give more weight to negative information than to positive information. A bad review catches the viewer’s attention more and is also more memorable.
2. It’s Provocative.
It Gets the People Going.
With the upward trend in low-coverage swimwear, many people have something to say about the matter - especially in the world of competitive swim.
3. It’s Value Aligned
The target demographic for this client are those who swim for exercise and competition. More often than not they are parents shopping for their children.
This client is a small business selling chef-made finishing sauces online and in select retailers. Prior to starting with BSPOKE, the client never made above $4.5k/month from email.
This threshold was crossed from the new pop-up going live, more than doubled when the new flows went live and more than quadrupled when campaigns began.
By the end of the year, approximately 6 months after starting with BSPOKE. the client was up 141% in total revenue and 380% in revenue attributed to email marketing, making up over 31% of total revenue. Their subscriber list also more than doubled.
The client decided to pause campaign emails early 2025 as they were unable to keep up with demand. However they restarted in June of 2025, and results were right back to 45% of total revenue.
Case Studies
What Our Clients Say
"Bianca is AMAZING! Not only does she get our brand for email marketing & put it into email format, it is really rare to find but, she has converted us EPIC SALES $$$ Thank you Bianca"
Boutique Sauces
"We have been working with Bianca for the last 8 months and are delighted with the results she has achieved for us. Her communication is excellent, and she quickly picked up on our style/aesthetic/message. She has acclimated herself very well to our brand and has done her research. We highly recommend Bianca and Bspoke Studio."
The Sensory Poodle
"Bianca and her team are amazing, nothing is a problem and they are always full of ideas and advice. I love working with them and it has made my life so much easier knowing they understand and get my business."
Fashion Fish Designs
"Our experience with Bianca from BSPOKE STUDIO has been nothing short of fantastic. Bianca started our marketing from scratch and the results have been amazing! Communicating is such a breeze with everything attended to promptly and professionally. We look forward to Bianca continuing her marketing strategies through her professional knowledge and skills."
Mikro Australia
"B understood my vision, executed the plan & went above and beyond for me/us! HIGHLY recommend."
The Cobalt Club
WHAT MAKES US DIFFERENT
A trusted extension of your team.
At BSPOKE, you'll never be handed off to someone who doesn't know your business. You're not a number on a client list. You're a brand we've taken the time to understand deeply, from your audience to your goals, before we touch a single campaign. We work as a true extension of your team, which means you'll always know what we're doing, where your budget is going, and exactly what it's returning.
Our clients
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+380%
Increase in revenue attributed to email marketing within 6 months of starting with BSPOKE, as well as 140% increase in total Shopify revenue.
x36 ROAS
Return On Ad Spend (ROAS) achieved for a single ad during a two week campaign.
45%
Of total revenue attributed to email marketing for a single client over a 30 day period.
x4.6
Prior to starting with BSPOKE, the previous agency could not crack a x2 ROAS. After 12 months of working with BSPOKE, the average was x4.6 for this seasonal brand.
REAL CLIENTS • REAL RESULTS
Case Studies
Cobalt has one physical gym in Auckland, NZ and sells exercise and nutrition programs online.
Prior to working with us, their programs were advertised on their website, but customers had to go to another website to purchase the programs. Cobalt’s ad account was also not in their Meta Business account, as it had been hacked while under the care of their previous agency - meaning they couldn’t run ads from their own ad account. They were using MailChimp but only sending emails sporadically.
We were hired to take care of their website redesign, email marketing and Meta ads.
We worked to get their Meta ad account back - notoriously difficult - and managed to succeed.
We migrated their email marketing from MailChimp to Klaviyo smoothly, as Klaviyo is regarded as the best platform for e-commerce email marketing.
We redesigned their website with dedicated program landing pages, and connected their online program delivery software to their online store using ai, so that customers are able to purchase programs directly from the website.
Not only did this reduce the number of steps customers needed to take to purchase, it also meant that Cobalt could now track sales directly in Shopify. Therefore we were also able to start tracking conversions in Klaviyo and Meta Ads Manager, which we were not able to do before.
Cobalt runs challenges at least three times each year, and we have developed a SOP for the email and ad campaigns to maximise results. Thanks to this SOP (which we continue to optimise), every Challenge Ad Campaign we have run since 2024 has achieved between a x12-22 Return on Ad Spend (ROAS).
Using the Challenge SOP in Klaviyo, email campaigns and flows dedicated to the challenge generate 20-40% of total revenue for the Challenge registration period.
Fashion Fish Designs makes training swimwear and accessories in Newcastle, Australia.
BSPOKE STUDIO was hired to take care of their email marketing and Meta ads.
Fashion Fish was using a different agency prior to us, but felt that they didn’t truly ‘get’ their business - or their audience. They were averaging around a x2 ROAS over all time.
Since starting together, we have created multiple heavy-hitter ads that have not only generated sales consistently, but also fostered community and increased customer & subscriber lists.
Over the last 12 months of management, we have achieved an average ROAS of x4.6 - turning $27,095.07 into $125,023.28 from ads alone.
DEEP DIVE
One of the best performing ads overall on this account is the ‘1 Star Review’ ad. Not only has this ad averaged a x5.52 ROAS over all time, generating $19,705, it has also garnered over 700 reactions & comments - and growing.
WHY DOES IT WORK?
1. Negative Bias
In marketing, ‘negative bias’ refers to the psychological tendency of people to give more weight to negative information than to positive information. A bad review catches the viewer’s attention more and is also more memorable.
2. It’s Provocative.
It Gets the People Going.
With the upward trend in low-coverage swimwear, many people have something to say about the matter - especially in the world of competitive swim.
3. It’s Value Aligned
The target demographic for this client are those who swim for exercise and competition. More often than not they are parents shopping for their children.
This client is a small business selling chef-made finishing sauces online and in select retailers. Prior to starting with BSPOKE, the client never made above $4.5k/month from email.
This threshold was crossed from the new pop-up going live, more than doubled when the new flows went live and more than quadrupled when campaigns began.
By the end of the year, approximately 6 months after starting with BSPOKE. the client was up 141% in total revenue and 380% in revenue attributed to email marketing, making up over 31% of total revenue. Their subscriber list also more than doubled.
The client decided to pause campaign emails early 2025 as they were unable to keep up with demand. However they restarted in June of 2025, and results were right back to 45% of total revenue.